Welcome to LENSEL. Like that ‘just sent off the full gallery’ feeling, only better. Here’s what we have for you today:

• Posing Mini Report 2024

• Can dance floor lasers damage your camera sensor?

• Must see weddings of the week

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MINI REPORT

What’s good with posing in 2024?

This year ain’t about sticking to your standard, go to directions and poses. Jump into our mini report on what we are seeing in posing at the moment:

In 2024 we’ve got an interesting mix of posing philosophies all thrown together into one mixed up vibe. On one hand we have the rise of what we are calling ‘documentary posing’ where we want to keep things seemingly candid and natural. On the other hand, we have editorial, strong, and really set up posing. Both living together, both in the mix. Another way to put this? We want EITHER over the top posing, or to look like there is no posing at all. The in-between is dead. 

So how does this play out and what are some ideas?

Normal but not
We are seeing poses that are normal, with a twist. A classic ‘just kiss eachother’ or ‘stand and look down the camera’, but with something intentionally added to the frame to change it up. An element of surprise. The addition of a prop, a hand, a leg, a bag, a bottle. These poses and concepts are natural but well thought out. Documentary with addition. A little editorial thrown in perhaps. Love the remix having the cameras and make up artist in the bottom right photo from Danilo and Sharon.

Layered Poses
Leaning further into a documentary vibe, we are going to see a lot of layered poses. This might mean having one person in front or to the side of the other. One waaay behind the other. Or shooting over one of their shoulders. Since when did they always have to stand side by side the WHOLE time anyway?

When we pose, we are posing strong.
It’s anything but a standard ‘stand next to eachother’ pose. It’s strong posing. We will see photographers leaning further into this editorial vibe and setting up planned shots even more. It might be using chairs, changing up heights with lying down or sitting, even leaning and elongating arms and legs against a wall or structure. You may even show your couple the pose you want. And then let them sit there a while and get them comfortable. Slowly coach them down into a more serious vibe and atmosphere before shooting. Raise chins, point shoulders and make sure their posture is on point. This takes time, planning and patience.

Simple Prompts.
Whenever we aren’t posing super strong, we will see small simple prompts take over. It’s the quick instruction of how to link arms while walking, upgrading slightly from the holding hands while walking shot. A simple,’ just hang on his shoulder’ rather than a fully planned standing pose. A light instruction to put the veil on and off while leaning next to each other.

The TLDR: We are either fully posing our shots in an over the top way, or trying not to pose them at all.

What do you think are some posing trends for 2024? Hit REPLY and let us know! We may even feature your thoughts next week..

NEWS

Happening this Week

• Europe’s wedding photographers of the year. At the Way up North conference was held last week in Florence Danilo and Sharon were named Europe’s best photographers.

• Nikons $85m deal. Nikon’s deal to buy cinema camera manufacturer RED has officially gone through. Here’s a chat on what we might expect to see coming from Nikon this year.

• Laser Damage WARNING?! Photographer Anna Roussos posted on her story today saying that 3 / 4 of her cameras were damaged last weekend by lasers lights on the dance floor. Guys, it’s real! And here’s Youtube proof. Be careful out there.

• Philosophy. Apparently Apple is a camera company once again. This article dives into what the new Final Cut Camera can tell us about Apple’s camera philosophy and future.

• Blow your editing mind. Have you tried the new reference image feature of generative fill in Photoshop? See this short reel to check it out.

• Apple Ad Fail. Apple came under a whole lotta heat this week for their latest ad campaign where they crushed cameras, musical instruments and many other tools of creativity down into their new thin iPad. If you haven’t seen it, you can here. And here is what they ad should have been.

TOGETHER WITH PIC-TIME

The Aftershoot Experience

Often overlooked because we all love that ‘just sent off a gallery’ moment, but the aftershoot delivery experience with your clients is just SO important. It will go a long way to getting that all so precious word of mouth engine going. This is where Pic-Time stands out.

Not only does it look beautiful. (you can design up your galleries to look on brand and amazing), it also makes it super easy for your clients and their friends to buy prints, products, download photos and share them anywhere. And even more.. it sets your email marketing workflow on automatic, collecting emails, selling things on your behalf and generally just upping your whole business game.

Using Pic-Time for your delivery workflow is a no brainer and we have teamed up with them to get you a free month here.

IG HIGHLIGHTS FROM THE WEEK

Pablo Laguia x Florence is a must see this week.

The cleanest London frames you’ll ever see.

Everything is inspiring here. The posing. The frames. The colours. The dress 🤍 

When the ‘everyone at the wedding’ photo actually works.

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