Welcome back to LENSEL. It’s like the news, but for photographers and wedding pros everywhere.

Here’s what we have for you today:

• A breakdown of the Jacquemus wedding campaign.

• The list of the custom album suppliers

• A ‘disposable’ lens to try

We have added 500 more of us here this week. We love to see it. Subscribe here, or send this link to a photographer friend you know so they can get in on the action. NOW, let’s get to it…

INSPIRATION

Jacquemus jumps into Weddings

The new Jacquemus wedding collection, “LE MARIAGE” broke the internet this week. And like you, we are so into this. Why? Well, to go back a step, it’s because generally weddings are a bit behind the times. Often slow on fashion, styling, and even dare we say it, photography. I mean, we are still seeing orange skin tones and tree stump centrepieces…

So, we are excited about Jacquemus x Weddings because is a signal that the worlds of influential fashion and weddings are circling ever closer together. Closing the lag and time delay we normally see before weddings catch up. Moving us photographers from trend followers (re-creating work popular in fashion a few years ago) to culture makers and into the fresh exciting territory of the wider world of photography. So, it’s time to join the conversation of more of the leading brands in the world and analyze, critique, push, and be inspired by their photography.

What are we seeing photography-wise in this Jacquemus campaign?

Click to see each example:

• Not afraid to leave horizons slightly tilted 🤷‍♂️

• A contrast of super strong poses and natural, fun moments

• Bold, filmy colors. No beige minimalism here.

• Use of direct flash.

• Mixing humour and a ‘documentary’ approach into the ‘family photos’

• Shots that aren’t too serious, showing relaxed, good times.

• Focussing on odd moments at weddings, like this guest running late

Don’t stop at Jacquemus. Fashion campaigns and brand photography are often at the forefront of where we are going. So maybe ditch Pinterest for a bit and find inspiration in some new places.

NEWS

Happening this Week

• Disposable vibes on pro cameras. Dispolens is a new lens that makes that easy. It’s neat, cheap and worth a look.

• Most camera gear is ugly. Peak Design’s is somewhat less so. This week they launched some nice new colors for their popular strap.

• Powerful photos. The winners from the World Press Photo Contest were announced this week.

• Tatler released their wedding guide in the May issue. Here’s a sneak peek as to what’s inside. PS, while there are some, they aren’t all ads, like many publications these days.

• TikTok for photographers. If you’ve been holding off starting a Tiktok because you don’t want to make video content. Well now you don’t have an excuse. Tiktok is promising extra reach for photo only posts. Something is brewing here we can feel it.

• Sony announced production of a 16-25mm 2.8 lens. Not the worlds most exciting lens, but it is tiny for what it is.

• Barcelona bridal fashion week wrapped up last week with the biggest names in bridal fashion releasing new collections. With record attendance, this article sees the wedding industry going from strength to strength on the back of these big wedding events.

ALBUMS

Custom Supplier List

Following the barrage of questions demanding we let you all know where you can go to make these kinds of albums. We thought we better make good. So here we go:

(pro tip - don’t settle for their off the shelf options - ask them about making something custom)

• Fravero Photo - Croatia/Europe - behind a few of the featured albums from last week. Esp that red acrylic!

• Vision Art - USA/Worldwide - enquire about something custom!

• Queensbury - NZ/Aus

• Graphi Studio - US

• Dekora Albums - US

• SO Books - UK, not a typical wedding supplier but does stunning custom books.

*Please send us any more that you know/trust!

MARKETING

WED VIBES Luxury Jump Start

The inside word on marketing for luxury weddings. The Wed Vibes marketing course is underway, but there is still space for you. Jump in with 10% off now by using LENSEL10 when you sign up. The best part is the inside word you’ll get with live sessions from some of the best planners and photographers in the space. You may even see us in there who knows ;)

IG HIGHLIGHTS FROM THE WEEK