Welcome to LENSEL this week. Yes. The season is almost here. Take a deep breath. Who’s wedding ready?

Here’s what we have for you today:

• A wedding including both a safari and the pyramids

• Adobe updates to help you edit faster/better

• Alex Coopers wedding photography

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EDITING

Generative Fill gets even better

It’s a good time to be a photographer. AI powered tools are making our editing lives easier and faster. BUT do not get left behind. It’s important for us to stay informed with what’s released, dabble with new tools, learn them and integrate the ones that work into our workflows.

Early last year, Adobe released their ‘Generative Fill’ feature to Photoshop (beta). Remove grandmas ipad? Done. Add some epic mountains? Done. It is one of Adobe’s best new features in years and users have adopted it at 10X the rate of other popular Photoshop features. If you haven’t tried it out yet, we suggest you do! (you’ll need to download Photoshop Beta)

This week Adobe released a big update to make Generative Fill even more powerful. This included:

• Reference Images. You can now give Photoshop a reference image to use to generative the new information.

• More powerful image generation. Using an update AI model, Firefly 3. You can generate images from scratch. Great for changing backgrounds.

• Enhance Detail. Allows you to improve resolution on generated areas and upscale images easier and better than before.

• Better adjustment brushes so you can localise edits and adjustments more easily.

• Generate similar. Gives you more options than the previous version. Makes the tool even more usable for actual client work.

All in all it’s a big update that makes Generative Fill even more exciting than before. For a great video walk through of the new features, see this youtube vid.

A WARNING LABEL. Do we need to know if images are made or changed with AI? Adobe snuck in a paragraph in their release to state that any image that uses Firefly (the new image generation model) will automatically have some ‘tamper evident metadata’ attached to show whether it was made with AI or not. Just like a nutrition label for digital content they say.

NEWS

Happening this Week

• Jacquemus doing favours. The brand graced the wedding world with a second set of images from their new wedding collection. So great to see big brands jumping into the wedding world. Def inspo for photographers.

• Game changing editing. Narrative just released ‘EDIT’. Their powerful new AI editing software.

• New Drones. DJI announced their new DJI Mini 4k which costs just USD$299. The perfect first drone for those who want to dabble?

• Smartphones vs Cameras. Smartphones had killed the cheap camera market but apparently for the first time in 13 years the digital camera market is actually growing again.

• Tamron is booming. The Japanese third-party lens manufacturer is on a tare, with record profits and plans to release 7 new lenses in 2024.

• Are IG photo posts dead for reach? This photographer thinks so. See the metrics and read this discussion on Threads (surprisingly). (Are we hanging out on threads now?)

SPONSORED BY

The Safari Wedding Retreat

This week Bottega 53 posted reels and images of an incredible wedding that began on Safari. The content was amazing, as well as the photos from the rest of the wedding. We have more on this wedding coming soon, but…

Coming up in Nov 2024 and Feb 2025 is the Safari Wedding Retreat. Your chance to create some unique wedding content on safari. DREAMS. Designed to fuel your creative spirit and rejuvenate you before (or after) a big wedding season.

Read more about these Safari Wedding Retreats here.

IG HIGHLIGHTS FROM THE WEEK

Alex Cooper and Matt Kaplan’s wedding broke the internet this week. While it was that dropped waist dress that stole the show, we thought the photography by Kirsten Marie Parker was fantastic too.

Diving into the shots, you’ll see consistent, standard frames in the important moments - ceremony, kiss, first look. Mixed in with more off beat shots - like tilted images, flash photos and more relaxed and loose documentary photos. It’s a perfect mix and an inspiration for those wondering how to incorporate new ideas into a day while still shoot a wedding consistently. For more details on the wedding/dresses etc see this The Knot article here.

A nod to these images from the runway at Barcelona Fashion Week last week.

Just love.