Good Morning. It’s Lensel. The news, but made for wedding photographers just like you… Here’s what’s on today:

• Aperture, iPhones and Loewe.

• Will drones be banned in the USA?

• Inspo of the week including Zara’s latest campaign

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TRENDS

Are wedding photographers finally learning to control aperture?

Hello Aperture. 
Just set it to f1.4 and snap a few photos... Yes, you know blurry background bokeh has always been a signifier and screamed, professional. 

But is the heavy reliance on beautiful bokeh and big time compression coming to an end?

As the wedding season ramps up, we are seeing more considered aperture use and more thought given to the depths of our backgrounds. Not everything just blown into bokeh oblivion. The influences of flash and studio photography are playing their part yes, but what else is driving this move?

The influence of iPhone content
Seen at a wedding near you, the iPhone content creator is the new big thing. You can be mad or you can get on board. Whatever you feel, for better or worse, the aesthetic of iPhone imagery is shaping wedding photography. The smaller sensor, the deep depth of field, even the colours… It’s what we see all over instagram from influencers and now wedding day content creators. And it’s becoming part of our current visual language. The pro camera and the accompanying bokeh used to be a way to stand out, but we’ve gone full circle passed that. The tools don’t matter anymore…

It’s about the feeling we are creating, the vibe and story you can invite someone into. And the iPhone might be showing us you can do that with, yeah, just an iPhone. Finally we are learning there’s much more to it than shooting at f1.4…

Loewe Campaign 
This influence is of course also all over the fashion world. The recent Loewe campaign shot by Juergen Teller is super cool. Obviously captured on high resolution cameras and amazing lenses, but made to fit right into the iPhone, social media aesthetic of right now. The colours, the deep depth of field and the wide lens choice.

So why does this matter?
These trends and movements should help us to think intentionally about our apertures. And stop relying on 1.4 and bokeh to make our photos stand out. Push for more. Framing. Light. Emotion. Storytelling.

• Don’t just sit on 1.4 or f2 all wedding day long. Think about your aperture choice.

• Do you really want to isolate one subject here? Or is it worth keeping a few others in focus?

• How much detail do you want from this background? Maybe f5.6, f8 or higher might work better here?

• Will wide open or stopped down serve the layers of my image and the story I am trying to tell?d

NEWS

Happening this Week

• Banning your drone. A bill against DJI is expected to move in the U.S. Congress this month. You can read more details about the potential ban and impacts here. And get involved to do something about it here.

• Flash Love. The new Godox X3 trigger is small, sleek, and a great upgrade for all Godox flash users.

• Medium format goodness. These shots from the set of Fallout by Jojo Wildren are haunting and just next level. Check them out.

• Kodak cameras. Kodak currently has the best selling camera of 2024 in Japan. This little digicam, the Kodak FZ-55 is all over Tiktok and sold out everywhere.

• The f1.8 zoom, yes that’s right. The Sigma 28-45mm lens is now available for pre-order. See a great review of it here.

• Nike’s Campaign. ‘Leave yourself in the dust’ by photographer Rory Griffs includes an interesting slow shutter technique. Love.

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INSPO THIS WEEK

⬆️ Zara’s Campaign this week from photographer Glen Luchford. Love love, especially the third frame.

⬆️ Chills looking at this set from Anni Graham

⬆️ Organic, editorial, film work that’s a real vibe right now

⬆️ Marcijus reflecting on the first half of the year already being over… WHAT??!

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